QUICK SUMMARY
Two Beyoncé fans faced last-minute hotel cancellations in Atlanta just days before a sold-out concert, with the Reverb by Hard Rock hotel re-listing their rooms at nearly triple the original price. The hotel cited overbooking as the reason for the cancellations, a practice known as "walking" in the industry. After media coverage, the hotel agreed to reinstate their reservations at a lower rate.
Two Beyoncé fans, Jalisia Evans and Aiyona, experienced last-minute hotel cancellations at the Reverb by Hard Rock in Atlanta, just days before the singer's sold-out concert. They found their rooms had been re-listed for $750 after they had originally booked for under $300. Hotel staff attributed the cancellations to overbooking, a practice termed "walking," which often leaves guests without accommodations during peak demand times. Consumer advisor Clark Howard noted that hotels may prioritize profit over policy during high-demand events, which can lead to such situations. Both fans expressed their frustrations about the lack of support or compensation from the hotel. After their story gained media attention, the hotel agreed to reinstate their reservations at a lower rate. This incident highlights the risks travelers face when booking accommodations during major events. As occupancy rates soar, the potential for overbooking increases, leaving guests vulnerable to sudden cancellations.